Igniting Innovation: The Vitality of Independent Designers and Why We Need to Support Them

Main photo courtesy of CHARLOTTE SIMONE.

Stepping into the world of independent designers is like discovering an entirely new dimension of fashion that goes beyond the confines of the runway, media, and film. In a world dominated by fast fashion giants, it's easy to overlook the incredible talent and creativity of independent designers. But if you're looking for unique, high-quality pieces that tell a story, it's time to give these artisans a spot in your wardrobe and a follow on social. 
Independent designers need and deserve support more now than ever—as many fear a recession, they are facing difficulty in expansion and growth, along with it being more difficult to attract investors. Competing against global conglomerates isn’t getting easier as independent designers don’t have the marketing dollars and are moving toward unique ways to engage with consumers. 


Supporting independent designers should be at the forefront of fashion for many reasons. First and foremost, independent designers offer unique and innovative designs that challenge the negative impact and lack of creativity of mass-produced fashion. By supporting them, we promote individuality and diversity in the fashion industry, enabling designers to express their creative visions and introduce new emotionally stimulating and unique perspectives.
Independent designers bring a unique vision to the fashion industry, one that is often overlooked in the mainstream. While big fashion houses may focus on trends and mass appeal, independent designers have the freedom to explore their creativity and create pieces that are truly one-of-a-kind. Their designs are not constrained by commercial considerations, allowing them to experiment with unconventional fabrics, shapes, and silhouettes. This artistic approach results in garments that are original and stand out from the crowd. By supporting independent designers, you are not only adding a touch of artistry to your wardrobe but also encouraging innovation and pushing boundaries in the fashion world. 

Commercial Agility

Independent designers are also able to make commercial and creative pivots quicker, without having to gain approval for a board, slates of investors, and other stakeholders the way larger corporations do. In a great example, independent designers have been recognized for making breakthroughs in genderless clothing and being able to adapt to the market need and fit for it. 
In other cases, brands are easily to experiment with new manufacturing supply chains, artisans and craftsmanship processes, and innovative technology. This experimentation and agility allows for a faster-moving industry than one that is dominated by larger industry fashion group holding companies.


Furthermore, independent designers often are more likely prioritize sustainable practices, using eco-friendly materials, ethical production methods, and fair trade principles. By supporting those that follow these practices, we contribute to a more sustainable fashion ecosystem, reducing the environmental impact of our clothing choices and promoting responsible consumption.


Supporting independent designers also fosters economic empowerment and growth. By purchasing their products, attending their shows, or collaborating with them, we directly contribute to their livelihoods and help sustain their businesses. This, in turn, supports local economies and communities, allowing them to thrive and preserving traditional craftsmanship and artistic skills. Collectives like Fabric to Finish have emerged that support the growth and acceleration of independent fashion designers.


Moreover, independent designers often operate on smaller scales, allowing for closer connections and relationships with customers. This personal connection not only enhances the shopping experience but also enables designers to better understand and cater to individual needs and preferences.
This relationship allows for greater transparency and accountability. They are more likely to share information about their supply chain, production processes, and the people behind their garments. This transparency enables consumers to make informed choices and support brands that align with their values. By supporting independent designers, you are not only investing in unique and sustainable fashion but also fostering a more ethical and transparent industry.

Reaching Success

Lastly, supporting independent designers is a way of celebrating creativity, passion, and entrepreneurship. It recognizes and appreciates the immense talent and hard work that goes into building a fashion brand from scratch. By supporting independent designers, we help them gain exposure, build confidence, and create opportunities for future success.


In addition to their commitment to quality and craftsmanship, independent designers also offer customization and made-to-order options. Unlike mass-produced fashion, where one size fits all, independent designers understand that every individual is unique and has different preferences. They provide the opportunity to customize details such as colors, lengths, or even create one-of-a-kind pieces tailored specifically to your measurements. By choosing independent designer fashion, you have the chance to create a truly personalized wardrobe that reflects your style and fits you perfectly.
Juntae Kim

Finding and Shopping from Independent Designers

Now that you're convinced of the value of independent designer fashion, you might be wondering where to find these hidden gems. The good news is that independent designers are more accessible than ever, thanks to the internet and social media. Here are some tips to help you discover and shop from independent designers:
Chelsea Lazkani, who stars in Netflix’s hit show Selling Sunset wearing independent designer @nicolemoan and sharing her thoughts: “This season I chose to work with so many independent designers who’s design embodies my own personal taste in fashion. Showcasing their beautiful pieces is but one way to show my gratitude for their incredible work.” 

Social Media
Follow independent designers on social media platforms like Instagram and Facebook to stay updated with their latest collections, promotions, and events. Many designers also offer exclusive discounts or pre-orders to their followers, giving you the chance to get your hands on their creations before anyone else.

Local Boutiques and Pop-Up Shops
Check out local boutiques and pop-up shops in your area that specialize in independent designer fashion. These smaller retailers often have a curated selection of pieces from local designers, allowing you to support both independent fashion and local businesses.

Fashion Events and Markets
Attend fashion events, markets, or trade shows in your city or region. These events often feature independent designers, giving you the opportunity to meet them in person, learn more about their creations, and shop directly from them. A great place to learn about upcoming fashion events is Fashion Week Online, the world’s largest online curator of fashion weeks around the world. You can also check our local eventbrite listings, TikTok, and more to find upcoming events.

Collaborations and Capsule Collections
Keep an eye out for collaborations and capsule collections between independent designers and larger retailers. These collaborations make independent fashion more accessible and introduce independent designers to a wider audience.

TELOS Style is committed to exclusively working with independent fashion designers. Our platform is strategically selecting designers that offer a wide range of artistic and unique yet high-quality wardrobe design and demonstrate sustainable and ethical production practices.

Moreover, TELOS Style is dedicated to supporting designers who constantly push the boundaries of design. We actively seek out those who challenge traditional norms, experiment with unconventional materials, and infuse their creations with innovation. By providing a platform for these forward-thinking designers, we aim to foster creativity and inspire industry-wide advancements.
Remember, discovering and shopping from independent designers is an ongoing journey. Take the time to explore different designers, brands, and styles, and don't be afraid to experiment and step out of your comfort zone. Supporting independent designers is not only about adding unique pieces to your wardrobe but also about championing creativity, sustainability, and diversity in the fashion industry.

TELOS Style’s Unwavering Commitment to Independent Fashion Designers

By championing independent fashion designers, TELOS Style aims to amplify their voices, expand their reach, and contribute to their growth and success. Our platform serves as a catalyst for connecting these designers with a broader audience, enabling them to gain visibility, recognition, and new customer opportunities. Through strategic collaborations, targeted marketing, and brand partnerships, we strive to enhance their presence in the fashion industry and support their journey towards success.
In conclusion, supporting independent designers is a powerful way to promote uniqueness, sustainability, economic empowerment, and creativity in the fashion industry. By choosing to invest in their designs and businesses, we contribute to a more inclusive, responsible, and vibrant fashion landscape that values individuality and ethical practices. By supporting independent designers, you are championing creativity, sustainability, diversity, and ethical practices. So, next time you're looking to refresh your wardrobe, consider exploring the world of independent fashion and discover the hidden gems that will make your style truly unique.
To get first access to TELOS Style's exclusive slate of independent fashion designers, join our waitlist here.


Prepare for a new fashion experience.

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